Fundraising ideas

Our overriding purpose is to raise as much money as we can for good causes. That is why we ask all participants to raise a minimum of £250 per person. This may seem a daunting task at first, but with planning and commitment it is easily achievable.

  • The first step is to sit down, either individually or as a team, and plan your strategy. Think laterally and positively. It is better to start sooner rather than later.
  • Set a target, this will help to motivate you and your colleagues.
  • Think about opportunities to promote your fundraising at work; is there a staff magazine or newsletter? If you are part of a national organisation, spread the word and see what your colleagues across the country can do. Write to the chief executive or head of corporate affairs and ask for the company's support.
  • Draft an e-mail and send to those who you think may be willing to help you. Attach a sponsorship form, or link people through to your personal fundraising page.
  • List all the organisations, suppliers or people with which you have had contact with over the last 12 months. Ask them to sponsor you, or donate a product or prize that can be raffled or auctioned. Companies are often happier to donate this way.
  • Don't be afraid of being too pushy! Try to get the money immediately from people who say they will sponsor you. Explain that the sponsorship money needs to be collected up front.

Raising awareness

There are lots of ways to publicise your fundraising and get more support.

  • Is there a staff magazine or newsletter that you can write an article for?
  • Send a press release to your local paper or ask your local radio station to feature your event and help promote the charities. You can use e-mail and social media sites such as Facebook and Twitter to spread the word to family, friends and colleagues. If you have an on-line fundraising page, add the page details to your e-mail signature and share with Facebook and Twitter friends.
  • Ask local businesses and community groups for permission to display a poster promoting your event.
  • Always ensure that people understand what you are raising money for.

Gift Aid

Martin Currie Charitable Foundation

Take advantage of Gift Aid. UK based tax-paying individuals or companies can help by agreeing for Gift Aid to be claimed. For every £1 donated we can claim an extra 25p. All you need to do is indicate on the sponsorship form that you are a taxpayer and that you are happy for us to claim tax relief on your donation.

This extra money does not automatically go towards your minimum sponsorship target.


Read more on our Tips for fundraising download